Understanding stakeholder priorities helps botanic gardens serve current visitors and develop relevant future programs. A strategic vision planning process investigated stakeholder priorities for university-affiliated Rutgers Gardens in central New Jersey, USA through an online survey conducted February – March 2024. Specific objectives included 1) determining priorities of botanic garden stakeholders to guide vision planning; 2) identifying key learning topic preferences among stakeholders, toward program development; and 3) understanding associations between overall priorities and learning interest to align visioning and programming efforts. Respondents (n=688) included university students (20.6%), faculty/staff (20.1%), and alumni (27.6%); garden visitors, staff, volunteers, members, and donors; and community members at large. The majority identified as white/Caucasian (64.5%), age 50 (50.2%), visit multiple times per year (39.9%), and reside in-state (94.7%). Asked to select their top three priorities, respondents identified Ecology, Conservation, and Biodiversity (41.9%), Display and Demonstration Gardens (34.9%), and Climate Change Resilience (27.3%) as overall leaders. Decreasing in priority were Preservation of Historic Plant Collections (25.0%), Horticultural Research (24.6%), Sustainable Agriculture (20.2%), Public Recreation (17.4%), Horticultural Therapy and Wellness (14.4%), Food Security (11.0%), Culture and Arts (9.2%), and Diversity, Equity, and Inclusion (6.7%). Respondents identified primary learning interest in Home Gardening
