Flower production in the Northeastern United States is experiencing a revival as consumer demand for locally grown flowers rises alongside increased interest in sustainable agriculture. However, growers in the region face persistent challenges, including a short and unpredictable growing season, limited land availability, high input and labor costs, and market saturation during peak months. This study draws from field interviews, survey data, and stakeholder engagement with flower growers, floriculture educators, and agricultural service providers across New England. It examines key production and marketing strategies that successful flower farms have adopted, including diversified cropping, succession planting, season extension, direct-to-consumer sales, and floristry integration. Additionally, this work highlights systemic needs in research, infrastructure, and technical assistance tailored to the ornamental crop sector. Findings emphasize the potential for expanded investment in floriculture education, cooperative distribution models, and grower networks to strengthen the viability of flower farming in the region. By elevating grower perspectives and showcasing practical innovations, this presentation contributes to the broader discussion on supporting ornamental crop producers through targeted outreach and research.
