Perceptions of production agriculture vary from unconcerned to concerned. These positive and negative perceptions can be greater for green industry firms given many firms locate near urban areas. Using a nationally representative survey of 4,000 U.S. residents, this study examines respondent concern level for living near a food and plant producing greenhouse. Furthermore, we examine the role distance a respondent lives from a greenhouse plays in their concern level. We then breakdown concern levels for different production practices (e.g., water usage, energy use, noise pollution, light pollution, etc.) by distance a respondent lives from a greenhouse. Results indicate that distance lived plays a role in greenhouse concern level. Demographics also play a role in concern level. Greenhouse producers can use these results to better understand how their "neighbors" view their operations and what types of educational efforts may be needed when interacting with their community.
