The green industry is the growth, input, and sale of any plant that is used for ornamental purposes. Businesses with the green industry are growers, landscapers, and retailers. This study presents insights from a national Green Industry survey that examined U.S. industry member responses on the costs of marketing. The survey was distributed digitally, and physical copies were mailed to business addresses. Businesses answered questions consisted of total sales spent on advertising, use of social and traditional media outlets, market outlets, and sales methods. Businesses were organized by size of firm: small ($1M). Results show that 38.5% were small businesses, 18.4% were medium, and 29.2% were large. Social media marketing was most used (84% of businesses surveyed). Additionally, on average 2.55% of sales was spent on marketing per firm. This data can give current and future members of industry a benchmark on marketing expenditures by firm size and type of marketing strategy.
