Hydroponic farming has gained increasing attention as a sustainable alternative to conventional soil-based agriculture, offering efficient resource utilization and enhanced crop production. This study evaluates the agronomic performance, economic viability, and market acceptance of hydroponic versus traditional in-ground cultivation for salad greens and cruciferous vegetables. The research examines key factors including crop yield, nutrient uptake efficiency, water consumption, production costs, and consumer preferences. Growth parameters such as biomass accumulation, nutrient absorption rates, and plant health indicators were assessed to compare the effectiveness of each system. Economic analysis includes production expenditures, labor requirements, and potential profitability, while market acceptance is evaluated through consumer surveys and purchasing trends. Results indicate that hydroponic systems demonstrate advantages in resource efficiency, faster growth rates, and potential for year-round production, making them a viable option for beginning and limited-resource farmers. However, challenges such as initial investment costs and market adaptation remain significant barriers to widespread adoption. Consumer perception studies reveal varying levels of acceptance based on factors such as taste, texture, and sustainability awareness. This research provides crucial insights into optimizing hydroponic farming strategies to enhance productivity, economic sustainability, and consumer engagement. Findings contribute to the broader discourse on sustainable agriculture, addressing the challenges faced by emerging farmers and exploring innovative solutions for improving food security and environmental stewardship. The study underscores the importance of integrating market-driven approaches with technological advancements to support the transition towards efficient and economically viable hydroponic production systems.
